we are instoremasters

About Us

InstoreMasters is one of the premier solution providers in the niche BTL (Below-the-line) industry. Being the online marketing arm of Grafiks International, a manufacturer and full-service consultant, InstoreMasters is a fully equipped solution provider for retail display solutions. With our nerve center at Dubai, we have branched out to Riyadh, Jeddah, Dammam and Calicut, India. Our partner and supplier network stretches across the globe offering clients hassle-free solutions at any part of the world.

Over 20 years in the business with dedicated in-house centers for design, manufacture and execution, we offer products and services in more than 30 categories in the retail and corporate marketing industry. Our primary categories include exhibition stands, in-store fixtures, POP/POS and signs, marketing campaign kiosks, retail interior decoration, specialty outdoor signage, digital signage networks, mall kiosks and business gifts solutions. At InstoreMasters we shape our services and solutions to fit your requirement and your ideas.

Our core strengths

1 - Time tested manufacturing practices

2 - Design competence with designers of long tenure of experience with us

3 - Material expertise with latest technological know-how

4 - Links to global BTL suppliers and industries

With us quality is paramount; testimony to this fact is our client list that starts with companies like P&G, Unilever, Nokia, British Airways, eXtra, Paris Gallery, Saudi Aramco, SABIC, Sony, HP, BMW, Debenhams, Christian Dior, British Bank, Hilton and so on. We are also focused on keeping our customer service strategy at the highest standards through innovation and integrity.

At InstoreMasters we were able to realize early on the potential of online marketing and e-commerce. Hence today our site has become a hub for professionals in the industry. All major search engines like Google, Bing, Yahoo and Lycos list instoreMasters among its first page results for almost all BTL advertising products and services. Through this we have garnered business and profits for our associates and clients alike.

InstoreMasters is member of high profile industry associations and our team regularly attends industry events which help us to elevate our quality culture.


Saleem Mohammed

Founder Director

Grafiks International

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Mr Saleem Mohammed is the Founder-Director of Grafiks International, our mother company. He established the company in 1992 with a pioneering indoor signage system called Polygraphics in Saudi Arabia. An innovator and forward thinker with born enterprising qualities, Mr. Saleem has over 25 years of track record in developing various business enterprises in Saudi Arabia and India. He is highly enthusiastic to contribute for social causes and as a result he has adorned the chair of President for Rotary Club and Pravasi Organization. He is also entrusted with the responsibility of interacting with media and is an ideal brand ambassador for InstoreMasters.com


Nasser M.Musliyar

Chief Executive Officer

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Over the last 20 years, Mr. Nasser Musliyar had been responsible for the shaping of the current repute, strategy and growth of InstoreMasters. He was the Chief Executive Officer since the second year of inception of instoreMasters. Through hard gained experiences in different disciplines of business and strong IT credentials he has been able to introduce constructive changes in our operation. A frequent traveler, he has attended industry seminars, trade shows, conferences etc to keep in touch with the pulse of the industry and study innovative solutions to benefit our clientele. In the year 2001, he was a contender in online marketing at a time when the internet penetration was at its nascent stage in the Middle East, as a result the sensational achievements of InstoreMasters.com.