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Three D Holograms bring to India the most spectacular advertising medium
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Brand building and Indian advertising will now get a complete new dimension to it
with Three D Holograms Pvt. Ltd., launching 3 unique advertising mediums in India.
Three D Holograms Pvt. Ltd. unveiled the spectacular and visually impacting advertising
mediums of Advanced Lenticulars, Animated holograms, 3D Plasma Screens. These mediums
promise to revolutionize BTL advertising in India.
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This medium of advertising will have a high impact on viewers and it is sure to
catch every eyeball. This medium has already proved its mark in Europe and boosted
sales of many a products. Commenting on the launch of this unique medium Mr. Dayal
Thakkar, Managing Director, Three D Holograms Pvt. Ltd., says, "Getting this technology
to India is a big leap in the advertising and marketing arena. Today when every
piece of communication is trying to grab attention, our products will not only bring
in a breath of fresh air but also be a great relief to sore eyes from the conventional
advertising mediums." |
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"I am confident that these 3 products will play a critical role in boosting sales
of all our clients and generate interests among their target customers" he added
further. The international partners of Three D Hologram are Consortium Companies
Europe for Advanced lenticulars and 3 D plasma TV and Color graphics for Animated
Holograms. |
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A visibly ecstatic Mr. Mike Medora, Chairman, Color Holographic said "After seeing
the great success of these products in Europe and West, I was wondering why India
is lagging behind when it is supposed to be one of the fastest growing economies. |
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Arrival of this technology marks India's debut in the global arena of innovative
advertising. We are sure that more and more companies will take optimum benefit
from this medium and promote their brands in right arena." |
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The pull-power of the displayed products showed just how effective 3D animation
is in luring customers, even in the busiest environments and against lots of competing
media. Interest was especially high for 3D plasma screens: 3D TVs offer all the
advantages of 2D TVs, including remote updating and networking capability, but with
the added attention-grabbing advantages of high-definition 3D. |
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Consortium Companies - partners of Three D Holograms Pvt. Ltd. in London in-houses
3D animation expertise combined with the increasing affordability of the hardware,
which means this technology could soon be part of everyone's daily lives in malls,
in-shops, restaurants, pubs, airports, etc. |
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Mr. Neil Russell-Bates from Consortium Companies felt that companies in India are
one of the most aggressive when it comes to promotion and advertising in the Asian
region. These innovative promotional mediums only enhance breaking the clutter in
reaching consumers mind. |
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Everyone was very excited about the animated 3D holograms and lenticulars. These
new 3 D holograms offer up to 74 frames - a huge improvement over the standard 14
frames to deliver unrivalled 3D depth and range of movement. It was an eye-opener
to see how far holography has come with the world's first daylight hologram posters,
which have already been so successful for Nike, Cadbury, Warner Bros and many other
brands. |
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Lenticulars are developed by highly specialized interlacing software capable of
generating more sophisticated imagery. The interlaced image is finely tuned to the
specific characteristics of the lenticular lens, as well as the desired viewing
distance. A lenticular lens is comprised of extruded clear plastic lenticules ("ribs").
Each lenticule works as a magnifying glass, revealing only portions of an interlaced
image
at a time. The frames of the interlaced image change as the viewer changes
viewing angle of the lens.
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POPAI* Research has showed that motion displays increase sales by 44% over static
displays and that 3D is 58% more attention-grabbing than 2D. Now it is for the Indian
corporates to cash on this factor. |
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*Point Of Purchase Advertising Institute " America |
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About Consortium Companies Europe |
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Consortium Companies founder and POP industry veteran, Steve Oberst, discovered
GEPI on a chance visit to Italy, and immediately recognized the great potential
of consortium manufacturing for his own industry. On returning to the US, inspired
by what he saw in Italy, Consortium Companies was born. Consortium Companies is
a completely unique business. Comprised of more than 100 core manufacturers, it's
revolutionising the purchase and production of POP displays. Consortium Companies
offer purchase-direct pricing on every component. Based on our unique model of consortium
manufacturing, you tap into over 8 million square feet of capacity and over 100
manufacturers with collective expertise working in practically every material and
process known to humankind. All consortium members are privately-owned companies
with proven track records for their high standards of quality, efficiency, dependability,
and value within their respective industries. Our model guarantees that our clients
have access to every possible technology, process and material. |
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ColourHolographic UK |
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The No: 1 producer of transmission holograms in the UK. ColourHolographic was founded
in 1998 by Michael Medora and Nigel Robiette who developed new holographic techniques
based on sophisticated coating and imaging technology. By 2002, ColourHolographic
had the expertise and technology to produce copy holograms on tri-acetate film which
enabled production in volume: ColoHolos" were born. |
